‘Ek Main Aur Ekk Tu’ banks upon Valentine’s Day to maximise box office profits

After enjoying a decent start at the box office, the Imran Khan-Kareena Kapoor romantic flick is looking forward to making the most of February 14

After opening with a lukewarm response and netting only Rs. 5 crore on Friday, Ek Main Aur Ekk Tu picked up in the next two days taking the figure to a decent 12.5 crores over the weekend. We learn that the multiplex audience enjoyed the film but the response from single screens is not welcoming. Directed by Shakun Batra and produced by Karan Johar, EMAET marks Karan’s second successful outing of the year after his super hit film Agneepath which had collected whopping 23 crores on the opening day alone. Ek Main Aur Ekk Tu has bagged mixed reviews. While many liked Imran and Kareena’s hatke chemistry in the film, some thought the film was too underplayed for their liking. Though it opened well at the overseas box office windows too, EMAET did not quite strike a chord with a traditional, single screen movie-goer in India. The production house spent Rs. 30 crores on the making and the publicity of the film, but has already recovered Rs. 15 crores from the satellite rights alone and another Rs. 6 crores from the music rights. So whatever money the film is making now will only amount to profits. In the international market, which includes Britain, North America, Gulf and Australia, EKAET did an impressive job and went on to bag Rs. 3.65 crore over the weekend. The makers are keeping their fingers crossed and hoping that Valentine’s Day manages to boost the overall collections of the film.